Billboard
facade intervention
WD40, Gent BE
2026

The project consists of seizing a simple opportunity: transforming an obsolete advertising billboard into a window. The bricks are deconstructed according to a structural plan that ensures the stability of the wall. The bottom of the billboard is cut out to provide a generous opening onto the workshop room. The interior structure of the billboard is removed to clarify the intervention. Through the opening, the thickness of the wall is revealed, and the brickwork is enhanced. Finally, the activity within the workshop is showcased. It becomes an advertisement for the city and passers-by.